Pi

New yoga and pilates studio in town offered an innovative discipline – pilates reformer programme. It provides endless opportunities for a person who uses it.

So I came up with the name which embodies it – Pi. This name has a direct assocciation with the word “pilates” and the name of number "pi" which is endless, just like the new pilates discipline.

The brand name was ordered by design studio Juicy Square (now – Critical).