Stuff Full of Happiness 

Happimess is a charity store that sells second-hand toys and children's clothes to collect aid for children who have cancer. It was pretty well known amongst high-income clients, yet it needed to be introduced to a wider audience, therefore an outdoor advertising campaign was planned.

When I together with my creative partner took our hands on this task, we came with an insight that the items on sale have two kinds of material that they’re made of. First of all, it’s fabric, of course, and, secondly, it’s kindness.

We decided to show kindness by its universal symbol – people hugging children. Therefore, we’ve put it in the cloth itself – with help from a 3D artist, the stylized hugs became knitting loops. And a headline, meaning Stuff Full of Kindness complimented the visual.

The ad campaign was created while being a part of the team at Clinic 212 advertising agency.