Limited Edition Earphones 

PILDYK is the #1 prepaid telecommunication service in Lithuania. Every year, the company makes merchandise to sell or to win for customers. In 2022, they decided to produce and sell branded earphones for their young target audience.

The brand collaborated with two famous Lithuanian music groups to create earphones. Both groups were involved in the creative process to create designs that best represented them.

Me and my creative partner directed the whole earphones design process and created the advertising campaign to promote them. Long story short, a 1-minute music video of their mashed-up songs, was born. Fast forward: all earphones sold, and the advertising efficiency award was won.

The ad campaign was created while being a part of the team at Ogilvy Vilnius advertising agency.

Limited Edition Earphones 

PILDYK is the #1 prepaid telecommunication service in Lithuania. Every year, the company makes merchandise to sell or to win for customers. In 2022, they decided to produce and sell branded earphones for their young target audience.

The brand collaborated with two famous Lithuanian music groups to create earphones. Both groups were involved in the creative process to create designs that best represented them.

I and my creative partner directed the whole earphones design process and created the advertising campaign to promote them. Long story short, a 1-minute music video of their mashed-up songs, was born. Fast forward: all earphones sold, and the advertising efficiency award was won.

The ad campaign was created while being a part of the team at Ogilvy Vilnius advertising agency.