Christmas Without Struggle 

TELE2 is one of the leading telecommunication networks in Lithuania. Like all big brands, TELE2 always hits the TV screens with special Christmas commercials. In 2022, their Christmas campaign’s message was “gifts without struggle”, and they wanted to present it in an extraordinary way. And to do that while staying in their TV commercials’ format – a TV sitcom about a family which owns the restaurant.

Me and my creative partner came up with an idea to use a well-known song, a superhit, recreate its lyrics, record it with the actors (only one of them knows how to sing properly), and make a musical video where they would dance according to that song.  Sounds challenging? Well, because it was. We’ve chosen a local hit song – the one which was super popular two years before and was unofficially considered the Lithuania’s best choice for the Eurovision Song Contest ever.

We’ve written new lyrics according to the music in line with the clip’s scenario that we’ve been creating simultaneously. Actors came to the studio, sang one by one, a little bit of audio production magic, and we got the track.

Two days of intense dancing practice and actors knew how to dance according to it. Two days of video shooting (and lots of hours of post-production) and we’ve had a ready-to-air 90” TVC (the longest ever aired on Lithuanian TV). Two months later it was named the best Christmas commercial in Lithuania that year.

The ad campaign was created while being a part of the team at Ogilvy Vilnius advertising agency.

Christmas Without Struggle 

PILDYK is the #1 prepaid telecommunication service in Lithuania. Every year, the company makes merchandise to sell or to win for customers. In 2022, they decided to produce and sell branded earphones for their young target audience.

The brand collaborated with two famous Lithuanian music groups to create earphones. Both groups were involved in the creative process to create designs that best represented them.

I and my creative partner directed the whole earphones design process and created the advertising campaign to promote them. Long story short, a 1-minute music video of their mashed-up songs, was born. Fast forward: all earphones sold, and the advertising efficiency award was won.

The ad campaign was created while being a part of the team at Ogilvy Vilnius advertising agency.