Five Senses 

In 2022, Estonia became the new country on the IKEA stores' world map. And me and my creative partner in the agency got a task to present it to Estonians. Previously, they had to shop at IKEA online and get their purchases at the pickup point.

Having that in mind, we considered what a visit to a physical store provides a customer. What is the "full IKEA shopping experience”? We came up with an insight: the store allows you to experience every item yourself. That's how the creative concept of “five senses" was born.

We invited people to see, hear, smell, touch, and even taste IKEA. To highlight that, we've even made a custom song for the TVCs soundtrack. Moreover, we enabled their five senses in our campaign. We called people to engage their senses to feel IKEA in five different ways. They could even touch and smell IKEA items in tangible and fragrant outdoor environments.

The ad campaign was created while being a part of the team at Ogilvy Vilnius advertising agency.

Christmas Without Struggle 

PILDYK is the #1 prepaid telecommunication service in Lithuania. Every year, the company makes merchandise to sell or to win for customers. In 2022, they decided to produce and sell branded earphones for their young target audience.

The brand collaborated with two famous Lithuanian music groups to create earphones. Both groups were involved in the creative process to create designs that best represented them.

I and my creative partner directed the whole earphones design process and created the advertising campaign to promote them. Long story short, a 1-minute music video of their mashed-up songs, was born. Fast forward: all earphones sold, and the advertising efficiency award was won.

The ad campaign was created while being a part of the team at Ogilvy Vilnius advertising agency.