It's Impossible But Real
One of the leading Lithuania real estate developers had an ambition to build a new neighborhood in Vilnius, the capital of Lithuania. Moreover, it was envisioned as a resortish neighborhood right outside the city’s center. Me and my creative partner got the task of presenting it to the audience via an image campaign.
The campaign should have communicate that those who would live here, will find all the perks of nature practically at their home. We came up with outdoor visuals that embodied interiors of different rooms, positioned in various places of nature that could be found in the new neighborhood.
Therefore, the bath appeared next to the river, dinner table – in the beautiful flowers field, living room – in the dreamy forest, and bedroom – on the bank of small forest’s spring. A 3D rendering was used to particular pictures fit our custom visions.
The visual were accompanied by the headlines that named those perks as people’s desires: The flow of the river / The spaciousness of the field / The calmness of the forest / The sough of heather. At your home. In Vilnius itself.
The ad campaign was created while being a part of the team at Ogilvy Vilnius advertising agency.
It's Impossible But Real
One of the leading Lithuania real estate developers had an ambition to build a new neighborhood in Vilnius, the capital of Lithuania. Moreover, it was envisioned as a resortish neighborhood right outside the city’s center. Me and my creative partner got the task of presenting it to the audience via an image campaign.
The campaign should have communicate that those who would live here, will find all the perks of nature practically at their home.
We came up with outdoor visuals that embodied interiors of different rooms, positioned in various places of nature that could be found in the new neighborhood.
Therefore, the bath appeared next to the river, dinner table – in the beautiful flowers field, living room – in the dreamy forest, and bedroom – on the bank of small forest’s spring. A 3D rendering was used to particular pictures fit our custom visions.
The visual were accompanied by the headlines that named those perks as people’s desires: The river’s flow / The field’s spaciousness / The calmness of the forest / The sough of heather. At your home. In Vilnius itself.
The ad campaign was created while being a part of the team at Ogilvy Vilnius advertising agency.