Dylas

When the biggest shopping malls' brand in the Baltics, Akropolis, needed a new name for their seasonal sale, we have come up with be bold one. We have called it Dylas, as it is a direct association with "a deal“ which a seller can get in stores.

To impersonate and establish the name, we created a character – Mr. Dylas, an expert of sales and discounts who verifies the deals in the shopping malls and, of course, finds the best one in Akropolis. Two winter campaigns and one summer campaign were created to grow the story of him.

The brand name and ad campaigns were created while being a part of the team at Clinic 212 advertising agency.