Expand The Boundaries 

A leading fashion retailer in the Baltic States, Apranga Group, opened the e-shopping platform that contains a wide assortment of its stores. It needed to be presented to the audience with an introductory image campaign.

As it is an e-commerce platform, the shopping happens online – in other words, clients choose their outfit on the screen. So, me and my creative partner came up with an idea to show the huge variety of possible outfits by presenting a person in two of them, separated by a neon frame. It symbolizes the smart device screen. The visual is complimented by a headline which invites people to expand their boundaries.

The ad campaign was created while being a part of the team at Clinic 212 advertising agency.