sport, fast, nutrious, healthy, copywriting, life, brand, naming

 

Fast & Nutrious

A company which makes protein products needed a name. It had to tell about the main features of the products and be easily understandable for their users.

Fast & Nutrious tells how do the products function (fast) and what do they provide (nutrition). 

The brand name was ordered by design studio Juicy Square (now – Critical).