For Your Active Life 

An authorized reseller for Apple Baltic region decided to create a video-based advertising campaign for new Apple products in the markets of three Baltic countries: Lithuania, Latvia, and Estonia. The campaign would have to include 6 celebrities – 2 from each state.

Each celebrity had to have a dedicated video of them using an iPhone, iWatch, and Air Pods in sequential scenarios. This way we told the story of influencers' active days, during which they naturally use these Apple devices.

My task was to create the scenarios and adapt them according to the locations where we decided to film and direct them. We’ve shot 6 videos in 5 days, in 3 countries.

The ad campaign was created while being a part of the team at Clinic 212 advertising agency.

One year later, we repeated the campaign with actors instead of famous people.