Gero Stalo

It was a personal order to create a brand name, a tagline and a slogan for gourmet shop in a small town of Lithuania from scratches. I made a strategy for brand positioning, created a character for the brand, and then created a name, a tagline and a slogan for it. "Gero Stalo" (the one of the perfect table) is like a greeting for buyer to come and buy delicious goods to put on one's table.

A tagline "Gardaus maisto namai" (home of the delicious food) highlighted the greeting and the slogan "Tegul pildosi skoniai" ("May the tastes fullfil") is a direct allusion to the old saying "may your wishes come true". It came naturally from the brand positioning, as the main need for the shops clients is to fullfil their different wishes of living a more interesting life by discovering new tastes.