Oro

It's a resort hotel chain which gives a possibility to relax surrounded by the beautiful nature of Lithuania and to wander in it. It had to have a name which could be easy to remember for Lithuanians and for foreigners as well.

That’s how Oro was born. A word which tells about fresh air for the locals (“oro” means "some air" for them) and is easy to pronounce for the guests from abroad. It also means "gold" in Spanish and "you’re welcome" in Latin.

The brand name was created while being a part of the team at McCann Vilnius advertising agency.