It's A Fairy Tale! It's Amazing! 

After ten years of operating one cinema theatre in the old town of Vilnius, boutique cinema brand Pasaka (A Fairy Tale) decided to expand. They were getting ready to open a cinema theatre in the brand new vibrant and hip neighborhood of Vilnius, Paupys (which means “a place near the river”).

Me and my creative partner were assigned to create an introductory image campaign to communicate it. We decided to play with the river’s proximity a bit and to show that everyone who lives near it will be welcome to enjoy cinema now. Therefore, we made a photo session with a real duck as a cinema goer, in water and made her another cinema client, who: waits in line with a ticket, watches movies, and reaches for popcorns.

To highlight the idea that this well-known boutique cinema brand will now be available in this neighborhood, I created a headline with a word-play, as the word Pasaka has another meaning in Lithuanian, it means “amazing”. Therefore, the headline incorporates the brand name and means “Cinema in the old town? Amazing! Cinema in Paupys? Also amazing!”.

The ad campaign was created while being a part of the team at Clinic 212 advertising agency.