Putoja

Sakiškės, a Lithuanian craft beer brewery that owns a cultural space for the events, decided to create and organize an annual craft beer festival there. Just a small problem – the festival must have a name. And, preferably, a pretty catchy one.

So, what kind of features does a beer have? That’s the question that led me to the brand name for this festival – PUTOJA (it foams), as the beer, well, yes, foams. It’s a verb, therefore, it embodies the vitality of the event and, as it has the letter O in it, it allows being playful in design and communication and “foam” the brand name itself.