Rediscover Energy 

After the merge of LESTO (national electricity provider) and “Lithuania’s Gas”, a new company emerged. It was called ESO and it had to be presented in a form that would say that it’s natural for those two types of energy to come together.

Therefore, an idea of showing energy in a way a child sees it was born. A child sees energy as one whole material which creates an interesting world around us.

The ad campaign was created while being a part of the team at McCann Vilnius advertising agency.