Sakai

One of the leading Lithuania’s real estate developers had an ambition to build a new neighborhood in Vilnius, the capital of Lithuania. Moreover, it was envisioned as a resortish neighborhood right outside the city’s center. And the brand name had to represent it in a single word, preferably.

Since the territory of the new neighborhood is full of pine trees that resemble a typical Lithuanian resort environment, I chose to use them as a symbol of the resort. How do we make people feel the resort’s atmosphere by reading the brandname? To trigger their senses. In this case, to let them smell it. Therefore, I came up with the brand name SAKAI (tree resin), as it embodies the smell of pine trees and the aroma people smell in the resort.

Also, two names for initiatives – ČIA GALI (‘here you can’) and NORI GALI (‘you want – you can’) followed the brand name to name the initiatives for highlighting vegan-friendly restaurants and choosing the vegan diet recipes, respectively.